Charity, Side-Project, Branded Content Morgan Mckenzie Moore Charity, Side-Project, Branded Content Morgan Mckenzie Moore

Nowadays / Waiting List

Writer & Director / Phoebe Brooks

Producer / Jenny Garrett

Director of Photography / Charles Mori

HMU Artist / Raphael Arcadios & Saint Maretto

Editor / Ben Harding

Colour / CHEAT & Karol Cybulski

Sound Design & Mix / Matt Valentine

Casting Director / Tom Payne Casting

Exec. Producers / Thom Wood & Guy Saville

The wait to see a gender specialist can be up to 7 years. In that time, tens of thousands of people are being denied the opportunity to live their lives authentically. It’s time to end the wait.

Created amidst heightened political vilification of trans people, ‘Waiting List’ is a passion project from Nowadays, written and directed by Phoebe Brooks. Our film follows a young trans woman taking the first steps in seeking gender-affirming healthcare, only to find the future she could have had slipping through her fingers, as she faces rejection from the system.

Collaborating with trans-led charity Gendered Intelligence for the release, the film was widely shared online and honoured with multiple awards, including a Shiny Award, a Gold Dolphin for Best Fundraising/Non-Profit Film at the Cannes Corporate Media & TV Awards, and the prestigious Grand Prix White Dolphin. A powerful testament to the importance of raising awareness and the urgent need for change.

 
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Charity, Social, Online Content, Branded Content Morgan Mckenzie Moore Charity, Social, Online Content, Branded Content Morgan Mckenzie Moore

NSPCC / Find Your Calm

Client / NSPCC

Director / Sandy Matta

Producer / Charlotte Maxwell

Director of Photography / Natalja Safronova & Jacob Sacks Jones

Editor / Ben Harding

Casting / Cassie Cornish

Creative Directors / Guy Saville & Thom Wood

Managing mental health is never a ‘one size fits all’ approach, especially when you’re busy growing up. Our film for Childline encourages teenagers across the nation to explore coping mechanisms that might work for them, to “find their calm”.

We wanted an authentic documentary-style feel to our footage. So across four weekends, our 3-person crew traversed the UK to hang out with four teenagers - following their lives from homes to hobbies, friends and more - creating a richly textured array of footage, depicting the true teenage experience.

The campaign was designed from the ground up to embrace a multi-channel approach, with over 50 edits customised for a broad range of outputs, including gaming platforms Twitch, Venatus and XBOX. We also collaborated with Grand Matter artist Kris Andrew Small to create collage-style stills used across the NSPCC website and throughout their social channels.

 
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Corporate Film, Branded Content Morgan Mckenzie Moore Corporate Film, Branded Content Morgan Mckenzie Moore

Schroders / Hidden Talent

Director / Mike Forshaw

Producer / Jenny Garrett

Director of Photography / Charles H. Mori

1st AC / Darius Williams

Sound / Guy Dowsett

Editor / Ben Seeley

By his own admission, Brian Karoly, has been “honey mad” since he was a young boy. For our latest film in Schroders Hidden Talents series, he dons the apiarist’s unmistakable white suit and introduces us to the mesmerising world of beekeeping.

The Nowadays team combined slow motion, macro photography and immersive sound design to help us understand the calm and serenity that Brian feels amongst his hives.

The response to the film has been overwhelmingly positive and is another example of how we help our business-focused clients surprise their audience with cinematic storytelling led by personal testimony.

 
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Branded Content, Sport, Documentary, Pharmaceutical Eabha Ebrill Branded Content, Sport, Documentary, Pharmaceutical Eabha Ebrill

BBC Storyworks / ThermoFisher

 
 

Client / BBC StoryWorks

Director / Guy Saville

Producer / Amy Saunders

Directors of Photography / Tom McCagherty + Sebastian Loosen

Editor / Jon Beagley

Science meets sports to tackle doping and ensure that the playing field remains level. Our film for BBC Storyworks brings together British Paralympian powerlifter, Ali Jawad, and experts from Thermo Fisher Scientific to discuss the impact doping has on athlete careers.

We love telling stories that strike a balance between real human experiences and informative content. Our visual approach compliments this here - contrasting footage of Ali’s intense powerlifting regime with the precise, detailed imagery from Thermo Fisher’s labs.

After being shared across social media platforms - with support from the BBC and Ali Jawad himself - this branded content continues to further the ongoing conversations about rampant doping in the sporting world.

 
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Charity, Documentary, Branded Content Thom Wood Charity, Documentary, Branded Content Thom Wood

HSBC / No Fixed Address

Client / HSBC

Agency / The Drum

Advertiser / Guardian Labs

Director of Photography / Tom Turley

Director / Danny Baldwin

Producer / Sophie Christophersen

Creative Director / Thom Wood

Editor / Jon Beagley & Greg Davenport

Colourist / Jon Beagley

How easy is it to lose your sense of identity when you have nowhere to live? And how slippery and steep is the slope to recover it? ‘No Fixed Address’ shares the story of former psychotherapist Corky, who lived homeless for over 8 years.

Guardian Labs asked us to make a film for HSBC UK’s existing ‘No Fixed Address’ campaign, wanting a company who could comfortably produce premium-looking content whilst working with real people and sensitive subject matters.

The film received incredibly positive responses. It was also recognised at the EVCOM Clarion Awards, taking home Silver for Branded Content and Bronze in the Film: Social Welfare category.

 
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Nowadays / Sunnyside

Director / Danny Baldwin

Producer / Kezia Clark

Director of Photography / Charles Harrison Mori

Editor & Colourist / Jon Beagley

Composer / Daniel Sonabend

What do you envisage inside a ‘Men’s Shed’? A dusty armchair and a vintage TV just about picking up the footy? How about a place that brings people together, to help foster community through craftsmanship.

Preventing loneliness is at the heart of the Men’s Sheds cause, and we jumped at the chance to make this film about the work they do and to tell the intimate stories of some of the people they’ve helped.

We released the film to coincide with Mental Health Awareness Week and really hope it provided some support and an understanding that we are never alone in feeling lonely.

 
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Online Commercial, Charity, Branded Content Thom Wood Online Commercial, Charity, Branded Content Thom Wood

Leonard Cheshire / Actually I Can

Client / Leonard Cheshire

Director / Danny Baldwin

Producer / Sophie Christophersen

Director of Photography / Charles H. Mori

Creative Director / Thom Wood

Editor & Colourist / Jon Beagley

‘Actually I Can’ follows the inspiring journey of Charlie, a young wheelchair user, as he overcomes societal misconceptions and his own lack of self-belief to find a renewed sense of purpose through volunteering.

Leonard Cheshire asked us to make a film that captured the spirit of their #ActuallyICan campaign because they needed a collaborative, empathetic approach to showcasing their services.

The film received overwhelmingly positive responses, earning over 250,000 views across social channels and successfully driving volunteer sign-ups. It was awarded Gold for Best Brand Communication at the EVCOM Clarion Awards and Bronze for Best Production in the Creativepool Annual 2020.

 
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Documentary, Charity, Branded Content Thom Wood Documentary, Charity, Branded Content Thom Wood

Shoreditch Trust / Blue Marble

Client / Shoreditch Trust

Director / Thom Wood / Guy Saville

Director Of Photography / Mike Simpson

Assistant Director / Ruth Sewell

Editor & Colourist / Siena Bevan

An intimate exploration of what it takes to train as a chef and why young people are drawn to life in a professional kitchen. Featuring profiles of Leanne, Jack and Lucca, who’ve all fallen foul of the conventional education system but found a passion for working with food.

We worked closely with the Shoreditch Trust throughout to make sure the documentary accurately and sensitively portrayed the three young and potentially vulnerable at its heart.

The film, which went on to receive a Lovie for Best Editing, has been used to successfully promote Blue Marble training to prospective participants and funders.

 
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